Local downtown retailer, Laacke & Joys has successfully navigated the slopes to now navigating the web. Savage Solutions LLC. is proud to announce the launce of the new online site LJoutdoors.com. Expanding its reach from in-store to online shopping, the new Laacke & Joys site provides the full shopping experience for its outdoor enthusiasts. The website is the next step in the evolution of its new brand campaign, “Out There Starts Here.” With online purchasing power growing, Laacke & Joys revitalized its online presence and created a unique online experience for its loyal customers.
“Our dedication to providing the best service, now online as well as at all three of our locations, is something that we are very proud of as a local retailer. We look forward to sharing the next phases of these exciting times in the coming months at Laacke & Joys,” stated Laacke & Joys President, Marsha Mather.
The new platform took over a year to develop and is the first of many phases in launching its new brand and campaign. Laacke & Joys worked with Savage Solutions on all aspects of our new brand, website and social media plan.
President of Savage Solutions, Cory Savage stated, “To us, this has always been more than a client project. Our approach with new clients is true client-vendor partnerships and this project was no different. We have always been Laacke & Joys brand advocates so being able to work with them on the next phase of their 167 year tradition was an honor.”
Some unique new site features include:
• Interactive Mannequins: products on homepage photo directly available for sale
• Staff Personalization: Promotion of favorite products through live videos & blogs
• Live Chat: Direct interaction with local Laacke personnel on product inquiries
This has been a great step moving forward for Laacke & Joys as the site now provides a quick, collaborative resource for purchasing outdoor products. The interactive site truly exemplifies the Laacke & Joys brand through its many unique features and dedication to its loyal customers.
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