Is Content Still King?

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We’ve been thinking a lot about conversion lately, and many a conversion expert cites that a major downfall of the typical homepage is too much information. In the face of overwhelming amounts of text and clutter, users often get side-tracked, confused, or worse, disinterested. As a result, many online campaigns utilize to-the-point landing pages, where extraneous information, graphics, and even navigation is stripped away.

This begs the question, is content still king or is it actually a hindrance to the action we want users to take? What do you think?

1 Comments »
  • Daniel
    April 12, 2012

    Fantastic Blog!!!! A favorite quote that hit home for me,  Like it or not, nairting with CaliK9 may reveal some things about yourself you never would have realized otherwise.  I love how Jas calls CaliK9 Training Solutions and not dog nairting.  Clearly, I was the one in need of behavior modification.  Now Spike simply follows my lead. When he misbehaves, 100% of the time it is because I set him up for it in one way or another (not intentionally)and learn from the experience. Pretty cool!

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