An Aerotropolis can be defined as a planned and coordinated multimodal freight and passenger transportation complex which provides efficient, cost-effective, sustainable and intermodal connectivity to a defined region of economic significance centered around a major airport. The vision for Aerotropolis Milwaukee will be a vibrant and diverse transportation and commercial hub connecting and supporting the Milwaukee region with the rest of the world as a globally recognized economic engine that attracts business and people. The Aerotropolis Milwaukee initiative, unveiled by the Gateway to Milwaukee, is another great example in which eight Milwaukee County municipalities and airport-connected business owners are working shoulder to shoulder to stimulate regional economic development and competitiveness. Recognizing these new opportunities for growth and development allows communities and businesses to maximize future return on investments and stimulate economic development for years to come.
Savage Solutions provided all of the branding for Aerotropolis Milwaukee with the idea of representing transit with a highway concept, which in this case, includes 2 discrete roads on the globe intersecting and representing the Aerotropolis. An Aerotropolis is a "crossroads place" where ground, air, rail and water interconnect, which is why we utilized the colors blue, white and green for each of the transportation lines.
