House of Speed

Founded by retired NFL star Don Beebe in 1998, House of Speed is an athletic performance training source that goes beyond the physical aspect of sports to help athletes at every age and ability level improve their game - and their lives. 

Project Overview

House of Speed came to Savage Solutions needing strategic development assistance and help in creating a viable franchise model and a professional marketing toolkit.

Solutions Provided

Although House of Speed had helped its share of successful college and pro athletes, Savage knew it couldn't promise those kinds of results for every customer. Instead of over-selling, Savage positioned House of Speed as a resource that could help every athlete improve their game - on and off the field, track or court - by "building character through sports."  Marketing tools integrated first-person success stories that captured the difference House of Speed made in its customers's lives.