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Laacke & Joys Blog

Connecting with its loyal customers for over 167 years, Laacke & Joys is now able to interact and connect one-on-one through the creation of its blog. Savage Solutions developed the platform for this essential media tool to enhance the online experience for Laacke & Joys enthusiasts. LJGear.com was born and is now providing its readers with the inside scoop on events, contests and sales.

The blog is one of the many catalysts as part of the re-branding initiatives for the Laacke & Joys campaign "Out There Starts Here". Building a platform for not only Laacke & Joys employees to introduce their expertise, specialties and inside dish on upcoming Laacke & Joys events, this blog enhances the opportunity for the brand enthusiasts to spread the information and provide their own comments. This blog brings the 167 years of loyalty full circle, providing consumers with the highest quality of service and knowledge while giving the consumers a voice.

It is also directly tied to their online store, ljoutdoors.com as well as all of their social media outlets.

Responsibilities

Web Design, Strategy, Social Media

Brandmark

  • 45% Increase in monthly traffic since its launch