WMCA

While day-to-day effort of municipal clerks focuses on the professional and talented management and facilitation of process, in the end, The Wisconsin Municipal Clerks Associations (WMCA) ensures that communities are moving forward toward their desired goals.

Savage Solutions was retained by the WMCA to make sure the brand represented the clerk profession as a fascinating calling and career that is challenging and engaging because it is the unique meeting point of public discourse and governmental process and as such, is at the heart of current events affecting communities.

Through client interviews and research, it was discovered that the brand had many old, antiquated, and outdated meanings and stereotypes associated with the profession.

So we went to work to make sure the establish and communicate the power and vision of the Wisconsin Municipal Clerks Association brand as the dynamic resource that enriches, supports, sustains and energizes the vitally important work of municipal clerks.